The impact of Trump’s tariffs on investment is becoming more visible as global executives voice growing concerns. Takeshi Niinami, CEO of Japan’s Suntory Holdings, warns that current U.S. trade policies could trigger a downturn. According to him, these tariffs are pushing global investors away from the U.S. market.
Speaking with Bloomberg TV, Niinami stressed how damaging the trade climate has become. “The world is losing its appetite for investing in the U.S.,” he said. “This is deeply concerning for global business leaders.” As the head of one of Japan’s largest beverage firms, Niinami’s words carry weight.
The impact of Trump’s tariffs on investment also affects Japan directly. Negotiations between Tokyo and Washington are underway to ease the tension. Japan hopes to avoid a proposed 24% tariff on exports and reduce existing levies. A second round of trade talks is being planned, following recent discussions in Washington.
Niinami also pointed out how these tariffs are shaking consumer behavior. “People are avoiding premium products,” he explained. “They now choose economy options due to rising uncertainty.” As consumer confidence drops, companies are rethinking future investments in the U.S.
If this trend continues, firms will likely shift their focus. Niinami said regions like India and Indonesia could attract more corporate attention. The impact of Trump’s tariffs on investment may redirect capital flows toward these faster-growing economies.
Besides running Suntory, Niinami serves as a senior economic adviser to Japan’s prime minister. He also leads a major business lobbying group, the Japan Association of Corporate Executives. His role gives him insight into both domestic and international economic risks.
Lastly, he warned that U.S. trade actions may hurt Japan’s economy as well. Japan’s GDP could fall by 1% to 1.2% if tariffs continue. As the situation develops, many business leaders hope for a resolution that restores global investor trust.
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