Apple is reportedly exploring third-party help to support a much-needed Siri AI upgrade. According to recent reports, the tech giant has held talks with both OpenAI and Anthropic. The goal is to enhance Siri’s performance using their advanced language models.
These discussions include training custom versions of the models on Apple’s private cloud. While the company has yet to finalize a deal, sources suggest that Apple leans toward Anthropic’s Claude over OpenAI’s ChatGPT. Currently, Apple does allow Siri users to access ChatGPT through a feature called Apple Intelligence. However, it’s an opt-in service and doesn’t power Siri by default. Now, Apple may integrate either ChatGPT or Claude more deeply into Siri to deliver smarter responses.
The Siri AI upgrade appears urgent. Apple’s internal effort, codenamed “LLM Siri,” continues development but reportedly lags far behind. Competing models from rivals like Google, which integrated Gemini deeply into Android, show how much ground Apple must cover. Apple’s strategy remains fluid. The company could continue developing its own models while partnering with outside firms. A hybrid approach may allow it to catch up without abandoning internal research entirely.
Transitioning to outside help for the Siri AI upgrade would mark a major shift for Apple. For years, the company prided itself on in-house innovation. However, recent launches like the Vision Pro failed to make a big impact. Experts believe that failure to improve Siri soon could alienate even loyal Apple users. With generative AI shaping the tech world, Apple risks losing its lead if Siri remains outdated.
If Siri can’t answer basic questions—like the current month—Apple may face tough questions from users and investors alike. In short, Apple’s move toward a Siri AI upgrade could be a crucial turning point. The clock is ticking as the company races to stay relevant in an AI-first world.
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