U.S. football legend Tom Brady joined robotics wellness company Aescape to bring his recovery and longevity protocols to the brand. The partnership, known as Tom Brady Aescape, gives him the title of chief innovation officer. Additionally, the collaboration focuses on integrating his daily routines into Aescape’s robotic massage platform.
Brady’s business partner, Alex Spiro, also joined Aescape as a strategic advisor. Together, they will support product development and Aescape’s growth in capital markets. Furthermore, the duo will help expand Aescape’s services to reach more consumers across North America. Tom Brady Aescape will personally oversee the implementation of his recovery protocols in the company’s technology.
Tom Brady played professionally until age 45 and is considered one of the greatest quarterbacks in NFL history. He credits much of his career longevity to consistent training, massage, and recovery routines. Consequently, Tom Brady Aescape aims to make his wellness methods accessible to the public through robotic systems. “Our bodies need constant maintenance to last longer and perform better,” Brady said, emphasizing the value of daily recovery.
Aescape, founded in New York by Eric Litman, uses AI-powered robots to provide customizable and automated massages. The company has over 100 locations across North America and has delivered more than 25,000 robotic massages. In addition, Aescape partners with premium fitness and hospitality brands, including Equinox, Four Seasons, Marriott, and Ritz-Carlton.
The company has attracted $130 million in funding from investors such as Valor Siren Ventures, Valor Equity Partners, BroadLight Capital, Crosslink Capital, and AlleyCorp. Moreover, CEO Eric Litman highlighted the growing popularity of massages and the affordability of automated sessions. Treatments start around $30, require no preparation, and can be shorter than traditional massages, making them convenient for users.
Brady and Spiro see opportunities for scaling Aescape both domestically and internationally. Furthermore, they aim to eventually bring robotic massage services into homes, making wellness more accessible. Spiro emphasized that reducing the cost of machines will democratize recovery and allow everyday people to benefit from Tom Brady’s Aescape technology.
Through this partnership, Tom Brady brings his personal wellness expertise to Aescape’s robotic platform. Additionally, the collaboration emphasizes preventive care, physical maintenance, and long-term health. With these efforts, Aescape continues expanding its presence while offering innovative solutions to fitness and wellness markets in the U.S.
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