The Trump Media Bitcoin strategy represents a bold move that mirrors the U.S. government’s own plans for a national bitcoin reserve. Announced in March, the White House’s strategy signals a major shift in how bitcoin fits into the country’s economic outlook. Meanwhile, Trump Media, the private company founded by Donald Trump, has launched its own $2.5 billion bitcoin fund. This private initiative clearly aligns with the federal government’s vision, even though both operate in different spheres.
Trump Media was created in early 2021, soon after Donald Trump left office. It went public in March 2024 through a merger with a special-purpose acquisition company (SPAC). Alongside its flagship social platform, Truth Social, it manages a streaming service called Truth+ and a fintech product named Truth.fi. The new bitcoin fund positions Trump Media as a major crypto investor, drawing comparisons to MicroStrategy. That company famously used bitcoin purchases as part of its growth strategy.
Donald Trump himself owns 115 million shares in Trump Media. These shares are valued at $2.7 billion as of mid-May 2025. Trump holds a majority stake of 52% before any dilution from recent private sales. His shares reside in a revocable trust, where he acts as the sole donor and beneficiary. Donald Trump Jr. serves as the trustee for this trust, managing the stake on his father’s behalf.
Although around 50 institutional investors participated in the recent sale of shares and notes, the identities of these buyers remain undisclosed. Trump Media’s CEO, Devin Nunes, described bitcoin as “an apex instrument of financial freedom.” He said the company’s bitcoin holdings would protect it from discrimination by traditional financial institutions.
Interestingly, Donald Trump previously expressed skepticism toward bitcoin. In 2019, he tweeted that cryptocurrencies are volatile and prone to illegal activity. This recent pivot toward embracing bitcoin signals a notable change in stance, both for Trump and his company.
Moreover, the Trump Media Bitcoin strategy arrives as the company prepares to speak at the Bitcoin 2025 conference in Las Vegas. Key figures, including Trump Jr. and Vice President JD Vance, are going to participate.
Financial advisor Cantor Fitzgerald guided Trump Media through this transaction. Howard Lutnick, the former CEO of Cantor Fitzgerald, served as U.S. Commerce Secretary before divesting his company shares earlier this year.
Overall, the Trump Media Bitcoin strategy highlights how private companies and the federal government are increasingly integrating cryptocurrency into their economic and political plans. This dual approach could shape the future of crypto adoption in the United States.
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