The Trump family crypto empire continues to expand in the United States through a new partnership with Crypto.com. Trump Media and Technology Group, which runs Truth Social, announced the launch of a company focused on holding CRO tokens. The new venture, called Trump Media CRO Strategy, plans to secure $105 million worth of CRO.
Moreover, Yorkville Advisors, a partner in the project, expects the treasury to eventually hold $1 billion in CRO. In addition, the fund will include $420 million in cash and a $5 billion line of credit. This aggressive plan positions the Trump family crypto empire as a major player in the digital asset space.
Furthermore, the initiative mirrors the playbook of companies like MicroStrategy, which boosted its value by accumulating cryptocurrency. Trump Media’s leadership claims that more businesses will follow this path. They argue that digital asset treasuries create strong long-term value and provide utility across different platforms.
In addition, the company plans to roll out a rewards system within Truth Social using Crypto.com’s digital wallet technology. This move aims to attract more users and boost engagement while strengthening the Trump family crypto empire. The market responded quickly, as CRO prices surged by nearly 30% after the news.
At the same time, Trump Media confirmed it will also build a portfolio of bitcoin and launch a cryptocurrency exchange-traded fund. These steps demonstrate its strategy to diversify within the crypto sector. Meanwhile, Trump has continued to engage his supporters through exclusive crypto-themed merchandise and investor rewards.
Besides this, World Liberty Financial, another Trump-backed crypto venture, has already secured investments from the UAE and entrepreneur Justin Sun. This global support has further cemented the Trump family’s influence in the cryptocurrency landscape. Additionally, ALT5 Sigma announced plans to raise $1.5 billion to buy World Liberty Financial tokens, with Eric Trump joining its board.
Meanwhile, Canary Capital has applied to the SEC for approval of an exchange-traded fund tied to Trump’s meme coin. This application signals continued interest in linking financial products to Trump-related crypto assets. Altogether, these moves highlight the rapid growth of the Trump family crypto empire, which keeps drawing new investors and partners.
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