Target CEO Brian Cornell has acknowledged the company is not satisfied with current performance and is aiming to accelerate growth efforts. His comments follow recent political and market pressures, including trade policy shifts and internal organizational changes.
“We’re not satisfied with current performance,” said Cornell. “We know we have opportunities to deliver faster progress on our roadmap for growth.”
Target’s stock saw a slight uptick, closing at $98.18 with a gain of 0.21%.
Target CEO Brian Cornell was among the major executives who previously warned about the economic fallout of new trade tariffs. Earlier this year, he met with President Donald Trump to discuss how tariffs on imported goods could disrupt supply chains and increase costs for retailers and consumers.
At the same time, Target has been navigating backlash following adjustments to its diversity, equity, and inclusion (DEI) strategy. The company announced in January that it would scale back its DEI programs after Trump issued an executive order to review such initiatives.
As part of this shift, Target stopped conducting external diversity-focused surveys. It also renamed its “Supplier Diversity” team to “Supplier Engagement” and confirmed the conclusion of its three-year DEI goals in 2025. Additionally, the Racial Equity Action and Change (REACH) initiatives will also end next year, as scheduled.
The retailer’s evolving DEI stance has drawn mixed reactions. Some groups have boycotted Target over the rollback, while others view the changes as a practical response to the political climate.
Target CEO Brian Cornell now faces pressure to balance internal restructuring with external market forces. Trade policies, shifting consumer sentiment, and political scrutiny have all created challenges for growth and brand stability.
With retail competition intensifying, Target’s future strategy will likely depend on how it adapts to policy changes, streamlines operations, and rebuilds trust with key stakeholders.
For more business updates, visit DC Brief.
