Strive unveils Bitcoin treasury strategy aimed at outperforming Bitcoin itself over time. The announcement came during Strategy World 2025 at the “Bitcoin For Corporations” event.
The company revealed a bold new model through its merger with Asset Entities (ASST), a NASDAQ-listed firm. Together, they are forming the first publicly traded Bitcoin treasury firm led by an asset manager.
Strive is not just holding Bitcoin—it is transforming how companies manage their balance sheets. The goal is to industrialize Bitcoin allocation, not just to preserve value but to grow it.
The new model uses a multi-engine framework. It combines tax optimization, capital markets access, and strategic treasury deployment. All actions target one outcome—maximize Bitcoin per share and beat Bitcoin’s long-term performance.
Strive unveils Bitcoin treasury strategy that treats Bitcoin as more than a store of value. Instead, Bitcoin becomes the company’s benchmark for investment performance.
Every investment, project, or acquisition must surpass Bitcoin’s expected return. If it cannot, Strive will not allocate capital to it. This standard transforms Bitcoin from a passive holding into an active performance filter.
This shift forces stronger discipline in corporate decision-making. Treasury operations now focus on making every dollar work harder than Bitcoin. If not, capital stays in Bitcoin.
This model redefines what a corporate treasury can be. It shifts from a reactive role to a sovereign one. It holds what Strive calls “the hardest money” and only releases funds when superior returns are proven.
Strive’s merger with ASST marks the first step in scaling this strategy. Their public listing will allow investors to access a firm that uses Bitcoin as a capital filter.
Strive unveils Bitcoin treasury strategy not just to protect capital, but to grow it more efficiently than Bitcoin alone. The company now uses Bitcoin not just for storage, but for strategic growth.
In conclusion, Strive’s model introduces a new era of financial governance. It blends innovation, discipline, and digital asset strategy to reshape the corporate treasury model.
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