The Keurig Dr Pepper acquisition of JDE Peet’s marks one of the largest moves in the global beverage industry this year. Valued at $18 billion, the all-cash deal prices JDE Peet’s shares at €31.85, a 33% premium to its 90-day stock average. The total purchase equals €15.7 billion, or about $18.4 billion. Shareholders will also receive a €0.36 dividend before closing.
Keurig Dr Pepper already owns major beverage brands such as Dr Pepper, Canada Dry, 7UP, and A&W. The company has also expanded into fast-growing categories like energy drinks and functional beverages. However, the Keurig Dr Pepper acquisition signals a broader global ambition, especially within the competitive coffee sector.
Following the acquisition, the company will separate into two publicly traded entities: Global Coffee Co. and Beverage Co. Tim Cofer, current CEO, will lead Beverage Co., while CFO Sudhanshu Priyadarshi will oversee Global Coffee Co. The split aims to give each company the ability to pursue tailored growth strategies and long-term investment priorities.
Global Coffee Co. will operate brands such as Keurig, Jacobs, L’OR, and Peet’s. It is expected to generate $16 billion in annual revenue while reaching consumers in over 100 countries. Beverage Co. will continue focusing on iconic soft drinks while accelerating innovation in new beverage categories.
Executives described the move as transformational. Cofer noted that the Keurig Dr Pepper acquisition builds on the company’s disruptive legacy while creating a global coffee champion. He emphasized that dividing the businesses provides clarity and enhances shareholder value.
Industry analysts believe the acquisition will reshape the competitive landscape. Global Coffee Co. will emerge as a direct rival to established international players, while Beverage Co. consolidates strength in North America. Together, the two entities are positioned to unlock significant growth opportunities and create long-term market advantages.
The Keurig Dr Pepper acquisition highlights ongoing consolidation across beverage and coffee markets. As global demand grows, companies increasingly pursue mergers and acquisitions to secure scale, efficiency, and competitive leverage.
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