Ford Motor Company announces a major strategic EV pivot. The automaker will cut F-150 Lightning production immediately. It also plans a nineteen-point-five billion dollar charge. This strategic EV pivot refocuses investment on hybrids. CEO Jim Farley explained the decision on television. He stated this move better serves the company. It also better serves shareholders and customers alike.
Furthermore, Ford responds to changing consumer preferences directly. Hybrid vehicle demand is rising significantly now. Farley noted hybrid sales surged thirty percent recently. Therefore, capital will flow to higher-margin areas. These areas include American-built trucks and vans. The plan also features hybrids across its lineup. This strategic EV pivot includes affordable electric vehicles.
Moreover, the current Lightning generation ends this year. A next-generation model will eventually replace it. This future truck will use extended-range architecture. It could potentially travel over seven hundred miles. Production will remain in Dearborn, Michigan. The company shared few additional timing details.
Consequently, Ford’s long-term electric goals remain intact. It expects half its global volume electrified by 2030. This includes hybrids and fully electric vehicles. The proportion rises from just seventeen percent now. The large financial charge reflects revised plans. It covers electric vehicle assets and product roadmaps.
Finally, this move highlights industry-wide recalibration. Ford prioritizes profitability over pure electric volume. The energy storage business also gains new focus. This strategic EV pivot aims for stronger American manufacturing. The automaker believes this path ensures greater success.
