Apple is preparing several major device releases for 2026. According to Bloomberg’s Mark Gurman, Apple’s 2026 product launch will feature updated iPhones, iPads, and Macs. Furthermore, Apple aims to reverse slowing sales with this ambitious plan.
The iPhone 17e is expected to arrive in early 2026. It will likely resemble the iPhone 16e but include the newer A19 chip. Notably, Apple released the 16e in February 2025 with the A18 processor.
Apple usually unveils new iPhones every September. Therefore, many analysts expect Apple to keep this schedule. Moreover, the iPhone 17e could start at $799, while the iPhone 17 Pro may launch for $999, depending on specifications.
Although Apple has not confirmed pricing or models, insiders believe the company will stick to this pricing strategy.
In addition to phones, Apple plans to update its entry-level iPad. Reports suggest a release window around March or April 2026. This new model may feature a faster chip, replacing the current A16 processor. Importantly, the price may remain at $349.
The iPad Pro will likely receive a significant upgrade. Apple could equip it with the new M5 processor. Insiders expect this update as early as October 2025. However, Apple has not confirmed the release date or chip.
Current iPad Pro models start at $999. That price might rise depending on specs and configurations.
Meanwhile, Apple also plans a refresh for the iPad Air. This model may run on the M4 chip used in MacBook Pro models. Currently, the Air uses an M3 chip and starts at $599. The updated Air may launch in early 2026.
Besides iPads and iPhones, Apple will refresh several Mac models. These new Macs may include faster chips and enhanced features.
Overall, Apple’s 2026 product launch will likely roll out in phases from late 2025 through early 2026. These upgrades target Apple’s core product lines. As a result, customers and tech experts will have much to watch.
Although Apple hasn’t confirmed details yet, Apple’s 2026 product launch looks set to be one of its busiest years. Therefore, analysts and buyers will closely follow every announcement. Clearly, Apple is ready to push hard into 2026.
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