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Apple Considers Changing Chip Strategy After Long Partnership

Apple chips have powered the company’s devices for over a decade. For many years, Apple relied on one main supplier. However, the company may now change that approach. In fact, Apple is exploring ways to produce some lower-end processors through a new partner.

This shift comes because demand for chips is growing worldwide. Meanwhile, companies making chips for artificial intelligence servers now compete heavily with Apple. As a result, the supply of Apple chips could face delays if the company does not act quickly. Therefore, Apple wants to secure a stable production for iPhones, iPads, and Macs.

Intel is one possible new partner. The company could start making some of Apple’s lower-end processors. However, Apple would likely only use Intel for manufacturing, not designing the chips. This differs from older Macs, which used Intel-designed processors.

Moreover, this move would help Apple diversify its supply chain. Since TSMC, the longtime Apple supplier, now works with large AI companies, production capacity may be limited. Consequently, adding a new supplier could reduce risks and keep manufacturing steady.

Apple plans to continue using its own chip designs for top devices. Meanwhile, Intel would only make lower-end processors, such as future iPhone models. Additionally, the company may also use Intel to produce some M-series chips for Macs and iPads.

Rising memory chip prices could affect Apple, but the company remains strong. In fact, Apple reported record revenue last quarter and expects steady growth in the coming months. Therefore, the company continues to manage supply challenges carefully. In this way, Apple chips remain at the heart of its strategy.

Analysts note that Intel’s involvement could begin within the next few years. Furthermore, Apple may adjust production for specific devices to meet demand. This approach ensures Apple chips remain available and competitive.

In addition, Apple continues to balance innovation with practical supply solutions. Using multiple suppliers could protect the company from delays and price hikes. In short, Apple chips are central to its devices and revenue, and the company wants to maintain control over quality.

Finally, as the tech market evolves, Apple shows it can adapt quickly. By exploring new production options, Apple stays ahead in devices and technology. Therefore, its chips will continue to be a focus as the company moves forward.

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