Microsoft ends movie and TV sales on its digital storefront. The company has quietly removed the option to buy or rent movies and TV shows on Windows and Xbox. This change came without a major announcement. However, a support page now confirms the decision clearly.
The Microsoft Store no longer sells new movies or TV shows on Windows or Xbox. Despite this, users can still access content they purchased previously. Microsoft assures that bought movies and TV shows remain available in the Movies & TV app on both platforms.
Microsoft does not explain why it ended this service. Still, many believe streaming services’ popularity forced this move. Additionally, fierce competition from other companies plays a role. Microsoft even points customers toward other entertainment options in the same app stores.
Users who want to buy new movies or shows can turn to services like Amazon Prime Video, Apple TV, and Fandango at Home. Microsoft lists these alternatives on its support page. This redirection shows the company is stepping away from direct content sales.
Unfortunately, Microsoft will not offer refunds for movie or TV purchases. According to the Microsoft Store Terms of Sale, these purchases are non-refundable. This policy leaves many customers without recourse for their investments.
Moreover, Microsoft states users cannot transfer their purchases to other services. However, U.S. customers can link some movies via Movies Anywhere. This service connects certain titles with other participating retailers, but the process is limited.
Interestingly, Microsoft promises that downloads will stay available on Windows devices. They will continue to provide high-definition quality. This note hints that users might have worried about losing access or quality.
In conclusion, Microsoft ends movie and TV sales suddenly, surprising many users. The company shifts focus while still supporting existing customers. For new purchases, users must explore other platforms. The move highlights changing trends in digital entertainment.
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