The Walmart Deals event challenges Amazon Prime Day this July by launching a major summer sale. This year, Walmart aims to compete directly with Amazon’s well-known mid-year shopping event, hoping to capture more customers and increase market share. Instead of backing down, Walmart created a six-day shopping event starting on July 8 and lasting through July 13.
Amazon’s 11th Prime Day kicks off at 12:01 a.m. PDT on July 8. It runs until July 11, making it the longest Prime Day yet. Prime members will enjoy themed deals in more than 35 categories across electronics, home goods, fashion, and more. Additionally, Amazon offers early fuel discounts from July 3 to July 6.
Meanwhile, Walmart wants a share of the summer spotlight. The Walmart Deals event challenges Amazon Prime Day by overlapping the dates and offering deals online and in stores. The sale begins online at midnight ET on July 8 and opens in physical stores during local hours.
For the first time, Walmart is running a summer event that works both online and in its brick-and-mortar stores. This approach gives customers more ways to shop and access savings, whether they prefer digital or in-person shopping.
Walmart+ members get an extra perk. They gain early access starting at 7 p.m. ET on July 7. This early access gives Walmart+ subscribers a head start similar to Amazon Prime members. Afterward, the event opens to all shoppers.
With Walmart’s Deals event taking on Amazon Prime Day, customers will have more options to save money this summer. The event promises broad access and perks, even for non-members.
This summer, shoppers can expect strong competition between Walmart and Amazon. The sales war may bring better deals and more convenience for consumers. Ultimately, the Walmart Deals event challenges Amazon Prime Day by offering attractive discounts and a fresh shopping experience.
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