Sony announced a price increase for the PlayStation 5 in markets including Europe, the Middle East, Africa, Australia, and New Zealand. Citing a “challenging” global economy marked by high inflation, fluctuating exchange rates, and volatile tariffs, Sony described the decision as a tough but necessary measure.
For instance, European consumers now face a price of €499.99 for the PS5 Digital Edition a €100 rise from the launch price and €50 more than last week’s price. In the United Kingdom, the price for the digital version has jumped to £429.99, a £40 increase compared to last week and £70 above the original launch price. Notably, the standard PS5 with an Ultra HD Blu-ray disc drive remains unchanged in these regions.
Industry experts suggest that Sony’s move may be strategic, positioning the company ahead of major upcoming game releases. Some insiders even warn that similar price hikes could eventually extend to the U.S., though no official word has been given yet. Additionally, Sony has adjusted the price for the PS5 Disc Drive Attachment to €79.99 in Europe, £69.99 in the UK, AUD $124.95 in Australia, and NZD $139.95 in New Zealand.
This recent price increase follows a similar move in 2022 when Sony raised prices across several regions due to economic pressures. Although the U.S. market has so far been spared from these adjustments, potential changes in tariffs—such as Japan’s recent 24% tariff on exports could affect American pricing in the near future.
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