The US EV investment landscape is expanding as Ford commits $2 billion to its Louisville, Kentucky assembly plant. The move focuses on producing more affordable electric vehicles for the American market. This project builds on Ford’s $3 billion battery park plan in Michigan. Together, these initiatives aim to create or secure nearly 4,000 jobs. Ford says the investment supports both innovation and American manufacturing strength.
Ford’s new “Universal EV Program” targets low-cost electric vehicles starting with a midsize, four-door electric pickup. The vehicle will be built at the Louisville plant and will launch in 2027. The company sets the starting price at $30,000, which matches the inflation-adjusted cost of the historic Model T. Executives describe this as the next “Model T moment” for the brand. The US EV investment strategy highlights Ford’s focus on affordability without sacrificing performance.
CEO Jim Farley explained that the company tackled a tough challenge to deliver affordable EVs with strong design, innovation, and value. He emphasized that all vehicles in this program will use lithium-iron phosphate batteries assembled in the United States. This decision avoids importing from China, which aligns with Ford’s domestic production goals. Farley also noted that the auto industry faces intense competition from global and tech-driven entrants.
Furthermore, Farley said Ford must take bold steps to compete with Chinese companies such as BYD and other new startups. He added that large technology firms are also entering the automotive space. This competitive environment pushed Ford to develop a radical approach for affordable EVs. The US EV investment marks a key shift in how Ford positions itself globally.
The Louisville plant will retain about 2,200 jobs after retooling for EV production. However, the shift will result in about 600 fewer jobs compared to its current operations. As of last year, the plant employed over 3,000 workers. Ford says the changes will modernize the facility while improving efficiency. The company continues to add jobs at other locations across the country.
Farley pointed out that Ford has created 13,000 jobs since the last recession. He assured that the company remains committed to growing its workforce even during industry transitions. The US EV investment in Louisville reflects both a product strategy and a manufacturing commitment. Ford aims to secure its place in a rapidly evolving electric vehicle market.
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